Email is my prefered method of communication (besides in person).
At the same time, I get a lot of it, so making it better via tooling is very important to me.
A large proportion of the emails I (and many other people, I’m sure – especially those in the tech world) receive are generated automatically, from LinkedIn notifications to Jira updates to monitoring alerts.
Email is good at receiving information, but then acting on the information is encumbered by the need to link out to a browser.
In fact, the whole process is ungainly: receive email -> link out to browser for a single action -> return to inbox to delete message and move on, often to the next message generated by the same web app.
Fixing this is just a matter of allowing mail clients a means of handling actions without linking out.
They already format HTML and CSS, it’s time to add javascript as well.
Let me give you a couple of examples.